5 Best Customer Feedback Tools For SaaS Companies in 2025

Top 5 Feedback Collection Tools That Actually Work

Feedback is everything. Whether you’re building a product, a service, or even a community, feedback is the lifeblood that keeps everything improving. But collecting it? That’s another story.

Here’s the thing: feedback collection tools can be a bit of a mess. Too complicated, too clunky, or just downright confusing. As a result, many businesses end up getting frustrated and fall into the trap of ignoring feedback altogether. But it doesn't have to be this way.

Here are 5 feedback collection tools that actually help you get useful feedback—without the headache. And I’m going to kick things off with the one I personally built, because, well, I think it’s the best.

1. FeedbackThing (*cough* self promotion)

Now, I might be a little biased, but hear me out.

FeedbackThing isn't just another feedback tool. It’s a platform that turns feedback into action. It allows you to easily collect feedback, organize it, and then figure out what to do next—all from one place. Whether you’re gathering feedback from customers or from a team, it’s simple, straightforward, and most importantly, effective.

Plus, you get a clean and easy-to-understand dashboard that shows you exactly where to focus your energy. You can see trends, track improvements, and most importantly—actually do something with the feedback you collect.

Check it out here - https://www.feedbackthing.pro

2. Featurebase

Featurebase has one main thing going for it: organization. It lets you centralize all user feedback, which is crucial for teams that are serious about iterating quickly.

Its feedback forums and roadmaps make it easy to gather feedback, prioritize what needs fixing, and make sure everyone is on the same page. If you're already using tools like Slack, Linear, or Intercom, this will integrate smoothly.

Featurebase isn't just about collecting feedback—it’s about organizing it in a way that actually moves your product forward.

Check it out here - https://www.featurebase.app

3. Typeform

Typeform is the poster child for making surveys look good. If you’ve ever filled out a survey that made you want to gouge your eyes out, then Typeform is the antidote.

It’s simple, conversational, and easy to use. It’s also great for businesses that want to get detailed feedback from customers or users without making them feel like they’re taking a test. People are more likely to complete your surveys when they’re designed with this kind of care.

And the best part? It integrates with other tools you might already be using, so it’s easy to manage everything in one place.

Check it out here - https://www.typeform.com

4. Hotjar

If you want to understand how people are actually using your website or product, Hotjar is a must-have. It gives you heatmaps, session recordings, and surveys all in one platform, letting you understand not just what people say, but how they actually behave.

It’s a bit more technical, but if you’re ready to dig deep into user behavior and identify friction points in your product, Hotjar’s your best friend.

Check it out here - https://www.hotjar.com

5. Userback

If you're the type of person who needs visuals to understand what’s going wrong with your product, then Userback should be on your radar.

Userback allows customers to leave feedback in the form of annotated screenshots or videos, so you can see exactly what they’re talking about. It’s especially useful when users run into bugs or usability issues and need a quick way to show you exactly where things went wrong.

It’s the kind of tool that makes you realize just how many issues are hidden in plain sight, and it helps you fix them faster.

Check it out here - https://www.userback.io

Conclusion

There’s no perfect tool. What works for one team might not work for another. But these five feedback collection tools give you a range of options depending on what kind of feedback you need and how deeply you want to analyze it.

If you want simplicity and a streamlined process, FeedbackThing is a great starting point. If you need more robust analytics and behavior tracking, Hotjar and Featurebase have you covered.

Whatever you choose, the key takeaway is this: don't neglect feedback. If you’re not collecting it, you’re probably missing out on a lot of opportunities to improve. And when you get it, make sure you’re using it to drive your product forward.

Happy collecting.